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Piya – Fertigung

PIYA AG manufactures doner kebab skewers, doner meat and convenience products for snack bars, restaurants, caterers and wholesale in Winterthur.

Piya Logo

PIYA AG

8404 Winterthur (St. Gallerstrasse 188), SwitzerlandNew on Amplifa

1992Founded
1500 m²Operating area Winterthur (from 2019)
10–40 kgSkewer weights, approx. 20–30 cm diameter
>450Customers (according to about-us statement)
180 daysMinimum shelf life of the frozen products

About PIYA

PIYA AG is a Swiss manufacturer and supplier of doner kebab skewers, doner meat and convenience products based in Winterthur. The product range includes minced-meat doner, sliced doner (Yaprak), cooked and cut convenience doner, butcher products such as chicken breast, Cordon Bleu and leg of lamb as well as vegan and vegetarian items such as the PIYA Plant Kebab, falafel and French fries. Production takes place in Winterthur in accordance with stricter Swiss quality and hygiene guidelines; the ingredients come from selected regular suppliers, with Swiss beef, veal and chicken meat or imported meat from Ireland, Brazil and the EU processed depending on the product. The product range extends from skewers of 10 to 40 kg (diameter approx. 20–30 cm) to frozen convenience bags of 2 kg each; all products are frozen goods with a minimum shelf life of 180 days and are supplied with online data sheets (ingredients, allergens, nutritional values). Delivery takes place throughout Switzerland with the company's own refrigerated routes. In addition, the company sells gastro equipment such as the fully automatic doner robot FF060 as well as doner grills, doner knives and freezers, and also supports its customers in training sales staff. Customers include snack bars and take-away establishments, restaurants, caterers, system catering and wholesale.

Site
Winterthur
Processes
Doner kebab production (minced-meat doner), Sliced doner (Yaprak) production, Convenience doner (grilled, cut, deep-frozen), Butcher products (chicken breast, chicken wings, chicken nuggets, Cordon Bleu, leg of lamb), Vegan/vegetarian products (PIYA Plant Kebab, falafel, French fries), Delivery throughout Switzerland with own routes, deep-frozen, Consulting/quotes for gastro equipment (doner robot, doner grills, doner knives, freezers), Support in training sales staff
Materials
Veal (Switzerland), Beef (Switzerland), Beef (Ireland), Chicken meat (Switzerland), Poultry meat (Brazil), Chicken drumsticks (EU), Turkey meat (Brazil), Lamb meat
Certificates
Swiss food legislation / continuous quality control
Founded
1992
Industries
Snack bars / take-away, Restaurants, Caterers, Wholesale, System catering
  1. 01

    Procurement of raw materials from selected regular suppliers (Switzerland, EU,

  2. 02

    Seasoning and processing of the meat (mincing or layering the slices)

  3. 03

    Production of the doner skewers and convenience products (grilled, by hand

  4. 04

    Deep-freezing at a minimum of −18 °C

  5. 05

    Delivery throughout Switzerland with own routes, deep-frozen

Raw Materials and Ingredients

KF-CH

Veal (Switzerland)

Core component of the premium skewers Veal – CH and Perle – CH with Swiss origin.

RF-CH

Beef (Switzerland)

Basis of minced-meat and sliced doners such as Opal (92 %) and Prime – CH.

PF-CH

Chicken meat (Switzerland)

Used in Veal – CH, Prime – CH and Roter Rubin – CH (92 %).

RF-IE

Beef (Ireland)

Main raw material (86 %) of the sliced doner Platin.

GF-BR

Poultry and turkey meat (Brazil)

Blended poultry in Platin, Star, Gold and Cordon Bleu.

PS-EU

Chicken drumsticks (EU)

Raw material of the chicken doner Chicken with red peppers.

LM

Lamb meat

Used for the butcher product leg of lamb without bone.

PFLANZL

Faba bean and pea protein

Basis of the vegan products PIYA Plant Kebab and PIYA Protein Fusion Kebab.

Sites

Standort Winterthur

Winterthur

CH

Production and administration

Part weight / size
Skewers 10–40 kg; convenience 2–12 kg
Lot size
Skewer sizes 10, 15, 20, 25, 30, 40 kg; convenience bags of 2 kg each
Materials
Veal, beef, chicken, lamb, turkey, plant proteins
  • Doner robot FF060 (product)

Products

Minced-meat doner skewer
Minced-meat doner skewerDoner production · Snack bars / take-away
Sliced doner skewer (Yaprak)
Sliced doner skewer (Yaprak)Doner production · Restaurants
Grilled sliced doner skewer
Grilled sliced doner skewerDoner production · Gastronomy
Cut sliced doner (convenience)
Cut sliced doner (convenience)Convenience · Caterers
Cut minced-meat doner (convenience)
Cut minced-meat doner (convenience)Convenience · Wholesale
PIYA Plant Kebab, cut
PIYA Plant Kebab, cutVegan · System catering
PIYA Plant Kebab on the rotisserie
PIYA Plant Kebab on the rotisserieVegan · Gastronomy
Cordon Bleu (chicken/turkey)
Cordon Bleu (chicken/turkey)Butcher product · Wholesale
Chicken breast
Chicken breastButcher product · Wholesale
Chicken nuggets
Chicken nuggetsButcher product · Wholesale
Leg of lamb without bone
Leg of lamb without boneButcher product · Wholesale

Inside the production

Meat, spices and knives on wooden board
Meat, spices and knives on wooden board
Meat mood image
Meat mood image
Veggie range mood image
Veggie range mood image

Industries

Snack bars / take-awayRestaurantsCaterersWholesaleSystem catering

Processes & technical limits

ProcessesToleranceMax. partWeightLot sizeMaterials
Doner kebab production (minced-meat doner)Plastics–approx. 30 cm diameter10 kg – 40 kg–Beef, Chicken meat, Veal
Sliced doner (Yaprak) productionPlastics–approx. 20–30 cm diameter10 kg – 40 kg–Veal, Chicken meat, Beef
Convenience doner (grilled, cut, deep-frozen)Plastics––2 kg – 12 kg–Veal, Beef, Chicken meat, Faba bean protein, Mushrooms, Vegetables
Butcher products (chicken breast, chicken wings, chicken nuggets, Cordon Bleu, leg of lamb)Plastics––––Chicken meat, Turkey meat, Lamb meat
Vegan/vegetarian products (PIYA Plant Kebab, falafel, French fries)Plastics––––Faba bean protein, Pea protein, Vegetables, Mushrooms

1 Anlagen & Maschinen

MachineManufacturer / modelQuantityWorking areaYear builtSite
Doner robotPiya FF060–––Winterthur

Additional services

Delivery throughout Switzerland with own routes, deep-frozenConsulting/quotes for gastro equipment (doner robot, doner grills, doner knives, freezers)Support in training sales staffProvision of materials for restaurantsProduct data sheets online (ingredients, allergens, nutritional values)Import activities (expanded import activities from 2016)Own-label products (re-branding 2020)

Quality

The products are manufactured according to Swiss quality and hygiene guidelines and are subject to continuous quality control, including at the Swiss suppliers. Every item has an online data sheet with ingredients, allergens and nutritional values for declaration purposes.

EvidenceWinterthur
Swiss food legislation / continuous quality control

History

  1. 1992

    Start of doner kebab production in Dietikon

  2. 1997

    Operating expansion to 500 m²

  3. 1999

    Expansion of the production facility to 750 m²

  4. 2007

    Production extension to 1000 m²

  5. 2013

    Range expansion: market launch of new items

  6. 2014

    Promotion of an innovative sales strategy, restructuring of sales channels

  7. 2016

    Expanded import activities, range expansion

  8. 2019

    Operating expansion to 1500 m²

  9. 2020

    Re-branding of Piya AG; market launch of new items under own label

  10. 2025

    Relocation of production from Dietikon to Winterthur

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