Digital agency for trades businesses: online marketing, recruiting and AI systems for order and quotation creation

Schmiede Digital – Maik Braun

KennNew on Amplifa

1 (solo self-employed)Employees

8 years / 750+ campaigns / 80+Experience according to own statement

KennLocation

About Schmiede Digital

Schmiede Digital is a sole proprietorship based in Kenn, Rhineland-Palatinate, specializing in digitalization and customer acquisition for trades businesses. Its range of services includes online marketing and social media advertising, web design, recruiting with employer branding and active sourcing, as well as order-focused campaigns with regional target-group targeting, landing pages and enquiry pre-qualification. In addition, Schmiede Digital develops bespoke AI systems: a quotation AI for as-built measurement, calculation, CAD drawing and quotation creation, an email AI for automated enquiry handling, and a construction-docs AI for digital construction site documentation via WhatsApp in multiple languages. Its core industries are landscaping (GaLaBau), plumbing, heating and air conditioning (SHK), photovoltaics and building elements; the company also serves the skilled trades in general, hospitality, industry and services. According to its own statements, it has implemented over 750 campaigns for more than 80 businesses in eight years.

Site: Kenn
Processes: Online marketing for trades businesses, Social media advertising, Web design, Recruiting/staff acquisition (employer branding, active sourcing), Order acquisition (regional campaigns, landing pages, enquiry pre-qualification), Quotation AI (as-built measurement, calculation, CAD drawing, quotation creation), AI-supported email handling, Digital construction site documentation
Materials: Online Marketing / Social Media Advertising, Web Design, Quotation AI, Email AI, Construction-Docs AI, Recruiting / Staff Acquisition
Employees: 1 (solo self-e
Industries: Landscaping and garden construction (GaLaBau), Plumbing/Heating/Air Conditioning (SHK), Solar and Photovoltaics, Building Elements, Pools and Whirlpools, Bathroom Renovation

01
Initial consultation and needs analysis
02
Strategy and campaign conception
03
Construction of landing pages and enquiry funnels
04
Ad management with regional target-group AI
05
Pre-qualification of enquiries
06
Development of bespoke AI systems (quotation AI, email AI, construction-docs AI)
07
Support and continuous further development

Services and Systems

Online Marketing / Social Media Advertising

Regional campaigns for order and staff acquisition for trades businesses.

Web Design

Optimized websites and mobile landing pages with enquiry funnels.

KI-A

Quotation AI

System for as-built measurement, calculation, CAD drawing and quotation creation, built individually per business.

KI-E

Email AI

Automated sorting, answering, pre-qualification and follow-up of customer enquiries.

KI-D

Construction-Docs AI

Digital construction site documentation via WhatsApp in five languages with project assignment and handover to industry software.

REC

Recruiting / Staff Acquisition

Employer branding and active sourcing for recruiting skilled workers and apprentices.

Locations

Kenn

Headquarters

Materials: Online marketing, web design, AI systems, recruiting

Quotation AI
Email AI
Construction-Docs AI
Regional AI for ad management

Service Modules

**Landing page with enquiry funnel**Web design · Trades businesses

**Regional campaign management (Regional AI)**Online marketing · Landscaping, SHK, PV, building elements

**Quotation creation with quotation AI**AI system · As-built measurement, calculation, CAD

**Digital construction site documentation (construction-docs AI)**AI system · WhatsApp-based

**System optimization and learning curve**Support · continuous further development

Inside the production

Tradespeople working in landscaping, heat pump installation and photovoltaic

Industries

Landscaping and garden construction (GaLaBau)Plumbing/Heating/Air Conditioning (SHK)Solar and PhotovoltaicsBuilding ElementsPools and WhirlpoolsBathroom RenovationSkilled Trades in GeneralHospitalityIndustryServices

Additional services

Online marketing for trades businessesSocial media advertisingWeb designRecruiting/staff acquisition (employer branding, active sourcing)Order acquisition (regional campaigns, landing pages, enquiry pre-qualification)Quotation AI (as-built measurement, calculation, CAD drawing, quotation creation)AI-supported email handlingDigital construction site documentation

Reference customers

SHK Nord GmbHGalabau DazenkoKlute & SöhneFoth BauelementeElektrotechnik Dietz

History

Over 750 campaigns implemented for more than 80 trades businesses in eight years of activity, according to own statement.