Traditional Swiss wine trading house with its own winery, cooperage and wine analytics laboratory in Seewen (SZ)
SCHULER 1694 AG
Seewen (SZ) · Weil am Rhein · Binningen · Horw · Münsingen · St. Gallen · Unterentfelden · Uster · Wettingen · Zollikofen · Zurich OerlikonNew on Amplifa
About us
SCHULER 1694 AG, headquartered in Seewen (SZ), is a Swiss wine trading house established in 1694 and today run by the family in its eleventh generation. The company vinifies and refines wines in its own winery with a barrique cellar, operates its own wine analytics laboratory and, as the only wine trading house in Switzerland, manufactures its barriques and large wooden barrels in its own cooperage using traditional craftsmanship. French and American oak, Swiss oak wood and, as a speciality, larch, chestnut and acacia wood are processed. The company's own winery produces almost 100 wines; including the four vineyards belonging to the group in Switzerland, Italy and Armenia, there are more than 200, and the range comprises 530 references. The production steps include cooperage, wine maturation, laboratory analysis and automatic bottling, also with personalised labels and bottles. Products are distributed via an online shop, ten vinoteques in Switzerland and a customer service branch in Weil am Rhein (Germany).
- Site
- Seewen (SZ)
- Processes
- Cooperage – traditional handcrafted production of barriques and wooden barrels (oak from, Winery – wine maturation and vinification (maturation in steel tanks, barriques and large wooden, Wine analytics laboratory – wine analysis, quality testing and quality control, Bottling (automatic bottling lines), Personalised wine bottling – individually designed wines, labels and bottles to customer, Own winery with barrique cellar (steel tanks, 225/300 l barriques, wooden barrels up to 2,000 l), Own cooperage (manufacture of own barriques from oak, larch, chestnut and acacia wood), Own wine analytics laboratory / quality testing laboratory
- Materials
- French sessile oak (approx. 100 years old), American white oak, Swiss oak wood (Ticino, Schaffhausen, Basel, Lake Biel, Neuchâtel), Larch wood, Chestnut wood, Acacia wood
- Founded
- 1694
- Industries
- Wine trade (B2C and B2B)
- 01
Wood purchasing from Tonnellerie Seguin Moreau and regional selection
- 02
Cooperage – manufacture of barriques and wooden barrels
- 03
Winery – vinification and maturation in steel tanks, barriques and wooden
- 04
Wine analytics laboratory – analysis and quality control
- 05
Bottling on automatic bottling lines
- 06
Personalised bottling to customer specification
- 07
Distribution via online shop and vinoteques
Wood types and processes
French sessile oak (approx. 100 years old)
Main material of the handcrafted barriques, made from pre-fabricated staves from Tonnellerie Seguin Moreau.
American white oak
Supplementary wood for maturing the wines in barriques.
Swiss oak wood (Ticino, Schaffhausen, Basel, Lake Biel, Neuchâtel)
Especially selected domestic wood for the company's own cooperage.
Larch wood
Speciality material for barriques from the company's own workshop.
Chestnut wood
Has been processed for special barriques for several years.
Acacia wood
Speciality of the cooperage for particular barrel wood types.
Locations
Seewen (SZ)
CHHeadquarters with winery and cooperage (since 1893)
- Materials
- Oak wood (Switzerland, France, America), larch, chestnut, acacia
- Barrique cellar
- Steel tanks
- own cooperage
- automatic bottling line
- wine analytics laboratory
- photovoltaic systems
Weil am Rhein
DEBranch/Customer service Germany
Vinoteques (Binningen, Horw, Münsingen, St. Gallen, Unterentfelden, Uster,
CHRetail branch sales
Inside the production
Industries
Processes & technical limits
| Processes | Tolerance | Max. part | Weight | Lot size | Materials |
|---|---|---|---|---|---|
| Cooperage – traditional handcrafted production of barriques and wooden barrels (oak fromOther | – | – | – | – | French sessile oak (approx. 100 years old), American white oak, Swiss oak wood (Ticino, Schaffhausen, Basel,, larch wood, chestnut wood, acacia wood, pre-fabricated barrel staves from Tonnellerie Seguin Moreau |
| Winery – wine maturation and vinification (maturation in steel tanks, barriques and large woodenOther | – | – | – | – | – |
| Wine analytics laboratory – wine analysis, quality testing and quality controlTesting | – | – | – | – | – |
| Bottling (automatic bottling lines)Assembly | – | – | – | – | – |
| Personalised wine bottling – individually designed wines, labels and bottles to customerAssembly | – | – | – | – | – |
7 Anlagen & Maschinen
| Machine | Manufacturer / model | Quantity | Working area | Year built | Site |
|---|---|---|---|---|---|
| Automatic bottling line | – | – | – | – | Seewen-Schwyz (installed from the 1970s onwards) |
| Steel tanks (wine storage) | – | – | – | – | Barrique cellar, Seewen-Schwyz |
| Barriques (225 litres, handcrafted) | own cooperage (staves from Tonnellerie Seguin Moreau) | – | – | – | Seewen-Schwyz |
| Barriques (300 litres, handcrafted) | own cooperage | – | – | – | Seewen-Schwyz |
| Large wooden barrels (up to 2'000 litres capacity) | own cooperage | – | – | – | Seewen-Schwyz |
| Quality testing laboratory (own wine laboratory/wine analytics laboratory) | – | – | – | – | Seewen-Schwyz |
| Photovoltaic systems (power generation) | – | – | – | – | – |
Additional services
History
- 1694
Jakob Castell first transports wine across the Gotthard; origin as the Castell trading company
- 1716
Johann Jakob Castell is admitted to the Schwyz provincial law and buys buildings on the main square of Schwyz
- 1811
Anton Schuler marries Barbara Castell; development into the largest wine and cheese trading house in Central Switzerland
- 1893
Construction of the large winery next to the railway tracks in Seewen-Schwyz, today's headquarters
- 1933
Import quotas introduced to protect domestic viticulture
- 1938
Jakob Schuler-Weber takes over the traditional business
- 1958
Registration of the family company as "St. Jakobs Kellerei Schuler & Cie. AG Schwyz"
- 1962
Major expansion of the winery in Seewen-Schwyz
- 1969
The brothers Jakob Schuler-Bolfing, Toni and Robert Schuler join the company
- 1996
Jakob Schuler-Bolfing takes over the Schuler St. Jakobs Kellerei as sole owner
- 2023
New management team consisting of Robert Heinzer, Markus Naewie and Simone Wicki