verlag moderne industrie GmbH (mi connect)

About mi connect

mi connect is a renowned B2B multi-platform media company whose success story began in the 1950s as a business book publisher. Today, the organization connects industry with sector experts and technology enthusiasts. The focus is on developing and implementing solution-oriented marketing campaigns for industrial companies. The services include thought leadership, content marketing, lead generation through white papers and webinars, and professional event organization. Through established print publications and online presences, mi connect provides independent and in-depth insights into technological and strategic developments in industry. This enables clients to generate qualified leads and position themselves as opinion leaders.

Site

Landsberg am Lech

Processes

Lead Generation, Thought Leadership, Content Marketing, Event Organization, Webinars, White Papers, Print Advertising, Digital Campaigns

Founded

1950s

Employees

120

Industries

Industry, Mechanical Engineering, Automotive

1. 01

   Market analysis & topic identification

2. 02

   Content creation (editorial/digital/print)

3. 03

   Strategy development & campaign design

4. 04

   Execution (events, webinars, media deployment)

5. 05

   Target audience reach & lead generation

Our Locations

Inside the production

Company History

1. 1950er

   Founding of the book publisher verlag moderne industrie by Wolfgang Dummer and Norbert Müller

2. aktuell

   Development into a renowned B2B multi-platform media company